From 12 January to 12 April 2012 businesses will be able to apply to register generic domain names meaning businesses could have a generic top-level domain (gTLD) that incorporates the name of the company, the Internet Corporation for Assigned Names and Numbers (ICANN) board has announced.

Your business could have its new domain name as .bloggsandson. New gTLDs will change the way people find information on the internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language, offering organisations around the world the opportunity to market their brand, products, community or cause in new and innovative ways, said ICANN.
But a new gTLD won’t come cheap. The application fee per domain name will be an eye-watering US$185,000 with hefty quarterly maintenance fees of US$6,250 and additional transaction fees.